Revolutionising false eyelashes
THE BRAND:
Lola’s Lashes are revolutionising the false eyelash game bringing us all the latest in lash tech 💕 from the best quality magnetic lashes and eyeliner to the amazing flick & stick adhesive liner, Lola’s Lashes are all about achieving fantastic results but simplifying the lash application process 💖 We love the variety of styles they have to suit everyone, whether you’re looking for something more natural or full glam 💋 they come in gorgeous packaging too so they’d make an excellent Christmas present, they’ll definitely be on our list 🎁
CAMPAIGN OBJECTIVE:
To build brand awareness for Lola’s Lashes Christmas marketing campaign within the UK, focusing on female influencers (notably Olivia Bowen, Vicky Pattison and Madison Sarah) who are passionate about beauty. This included using organic content to create sponsored ads to optimise the reach and engagement of the influencers’ content.
DELIVERY/INFLUENCERS:
Utilising our audience insights and influencer network, strategically selected influencers were paired with Lola’s Lashes to create organic content to drive traffic on Instagram. Key influencers included Vicky Pattison, Olivia Bowen and Madison Sarah. Key to the campaign’s success was the synergy of organic and paid social through utlising the organic content and adding a paid element to create an ongoing sponsored advertisement to run across Lola’s Lashes social media channels.
