Take pleasure into your own hands
THE BRAND:
LELO are a Swedish intimate lifestyle company with unparalleled levels of pleasure in mind 🇸🇪 LELO is home to hi-tech sex toys, vibrators and accessories, each synonymous with artful design and blissful performance 💜 With a desire to abolish the ‘cultural ignorance of the clitoris’ and dedicating a safe space to female pleasure, empowerment and wellness, LELO encourages you to take pleasure into your own hands 🤚 LELO inspires you to do exactly what gets you going, and offers a little helping hand along the way ✨
CAMPAIGN OBJECTIVE:
To widen Lelo’s brand presence within the UK, focusing on female YouTubers who are passionate about women’s empowerment and body positivity. This included driving the target audience to LELO’s website and social media channels to raise awareness of the brand.
DELIVERY/INFLUENCERS:
Utilising our audience insights and influencer network, strategically selected influencers were paired with LELO to drive traffic on YouTube. YouTube was chosen due to the importance of video content in the campaign and the ability that YouTube provides for the influencers to engage clearly with their audience. Key influencers included Harriet Chadwick (IDKIMHAZ).
