Your sustainable subscription service
THE BRAND:
COCOON is a London-based subscription service for handbag lovers. Membership unlocks access to the COCOON collection, with bags to suit every style, occasion and personality; and weekly drops to support your style needs as they evolve. COCOON’s comprehensive offer includes new season, pre-owned and limited edition vintage bags from the most coveted brands. Add-ons and upgrades allow you to boost your membership experience, so you can indulge in variety and newness in a smarter, more sustainable way.
CAMPAIGN OBJECTIVE:
Ask yourself, why only have one handbag that you love when you can have as many as you like? Well, evidently COCOON asked themselves the same thing and we were tasked with letting you all know about their revolutionary subscription service. The goal was clear, to increase COCOON’s audience by utilising our influencer network, focusing on female influencers who are handbag lovers and sustainability advocates. This included driving the target audience to COCOON’s website and social media channels to raise awareness of the brand and increase sales.
DELIVERY/INFLUENCERS:
Utilising our audience insights and influencer network, an ongoing and strategically selected group of influencers were paired with COCOON to drive traffic on Instagram. Key influencers included Made In Chelsea’s Louise Thompson and luxury fashion influencer Sophie Louise Knight.
