Personality-led creator Megan O’Neil capitalises on her relatable lifestyle and has harnessed an organic community of like-minded individuals, with an average engagement rate of 18%. Balancing a messy, ‘lazy girl’ aesthetic with a put-together attitude and environment, Meg connects with her audience through being the ultimate ‘it girl’. Born from a love for food and fitness, Meg has successfully transitioned to sharing her morning routines and daily life which has allowed for Meg to be the go-to inspo for all things lifestyle and beauty. Meg has shot to internet fame as the most followed lifestyle creators across Instagram, TikTok & YouTube. Recently collaborating with London based salad restaurant Atis, Meg launched the ‘Double Crunch by Meg’ salad bowl exclusively to Deliveroo, which hit record breaking sales in the first week of launch. Continuing to work closely with renowned brands such as Redken, Ninja Kitchen and Space NK to name a few.
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